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TAC Web and Identity design

Mar 42 min read

Branding and web design services tailored for an engineering recruitment firm in South Africa.


Tac branded stationery set with a mobile website
TAC Stationery standard + Mobile Website

Client: Trust Advisor Consulting

Industry: Recruiting Agency

Location: South Africa

Capabilities: Custom Logo Design | Web Design | Social Media Branding


 

AIM

To design a logo, corporate identity, and website with a job publishing & search CMS system for an engineering recruiting company.


 

SOLUTION

Therefore, we were asked to develop a corporate visual identity and website for TAC (Trusted Advisor Consulting), an engineering recruitment startup servicing Europe, Africa, and the Middle East. Based on the brand questionnaire, TAC stands for these three words: trust, expertise, and passion.


  1. Moodboard

We first started with a mood that is consistent with imagery, graphics, colours


An inspirational moodboard by The Giant Portfolio
Inspirational Moodboard as a visual direction for TAC's branding process

  1. The Logo

The logo style needed was modern and minimalistic. Our concept began with developing a logo that consists of four shields in a radial pattern that represent a panel of interviewers and a job seeker.


Logo morphological matrix by The Giant Portfolio

  1. Corporate Colours

The validation of three colours was designed to function and also based on symbolism that can connect to the company's values. The dark green and neon green connect to nature, growth, rebirth, and prosperity, and we also added a turquoise blue as an accent colour.


  1. Typography

The officially chosen font for this brand was the Ubuntu typeface, a sans-serif font that uses OpenType features and is manually hinted for clarity on desktop and mobile computing screens.


  1. Brand Assets

Once the client has chosen the best option, we will proceed with applying the chosen logo across the following brand assets:


  • A business card with a unique design to build connections  

  • A letterhead: A letter that sends the brand’s message  

  • A signature: An email signature that makes a brand look corporate  

  • A flyer/poster series that is eye-catching and reaches clients  

  • A brochure that is printable and foldable to engage with clients  

  • A Facebook cover banner to make an impression online  

  • Instagram posts to elevate your brand with likes and interactions  

  • An AIDA video to launch the brand and promote your new website  

  • A website that matches the brand, built with a CMS, CRM, and blog system  

  • A brand guide with the brand voice and clear end-to-end guidance.



 

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